The continuous evolution of the business world, along with the proliferation of digital platforms, have impelled brands to revamp their strategy of reaching out to customers. Today, companies rely on various social media platforms, hashtag campaigns, and search engines to increase brand visibility and revenue. However, this reliance on digital and virtual platforms has equipped counterfeiters, copyright pirates, and infringers with new opportunities for defaming brands. Take the rogue websites (counterfeit-selling sites, typosquatters, and cybersquatters), for example. Such sites are meant to deceive consumers through duplicated brand trademarks, website layout, and product listings. This adversely impacts the brand’s revenue and reputation, as a large number of consumers purchase these knockoff products—and are often unsatisfied. Coupled with this, patent theft, social media impersonation, and Email phishing are also posing significant challenges to brands.
In the face of these challenges, brands need to leverage cutting-edge brand protection technologies to secure their online presence and pursue the goal of being available to a larger audience. The key to resisting the proliferation of fake products lies in the capability to detect those. To this end, data and data analysis play a vital role. Further, brands need to seamlessly monitor brand, trademark, and visual content for keeping bad actors away. In a nutshell, the need for sound brand protection solutions is growing rapidly, and researchers are predicting that this space will witness significant investment in the coming years.
Many vendors are offering state-of-the-art brand protection solutions, but the needs of every brand differ depending on the markets they operate or the online channel they leverage. As such, what brands need is the capability to select the proper partner.
To help organizations select the most effective brand protection solution providers for their business-specific needs without breaking a sweat and achieve all their long-term business goals, we are glad to present the “Top 10 Brand Protection Consulting/ Services Companies - 2020.”