enterprisesecuritymag

Luminati Networks: A Leading Data Collection Automation Platform

Top 10 Brand Protection Consulting/ Services Companies - 2020

The continuous evolution of the business world, along with the proliferation of digital platforms, have impelled brands to revamp their strategy of reaching out to customers. Today, companies rely on various social media platforms, hashtag campaigns, and search engines to increase brand visibility and revenue. However, this reliance on digital and virtual platforms has equipped counterfeiters, copyright pirates, and infringers with new opportunities for defaming brands. Take the rogue websites (counterfeit-selling sites, typosquatters, and cybersquatters), for example. Such sites are meant to deceive consumers through duplicated brand trademarks, website layout, and product listings. This adversely impacts the brand’s revenue and reputation, as a large number of consumers purchase these knockoff products—and are often unsatisfied. Coupled with this, patent theft, social media impersonation, and Email phishing are also posing significant challenges to brands.

In the face of these challenges, brands need to leverage cutting-edge brand protection technologies to secure their online presence and pursue the goal of being available to a larger audience. The key to resisting the proliferation of fake products lies in the capability to detect those. To this end, data and data analysis play a vital role. Further, brands need to seamlessly monitor brand, trademark, and visual content for keeping bad actors away. In a nutshell, the need for sound brand protection solutions is growing rapidly, and researchers are predicting that this space will witness significant investment in the coming years.

Many vendors are offering state-of-the-art brand protection solutions, but the needs of every brand differ depending on the markets they operate or the online channel they leverage. As such, what brands need is the capability to select the proper partner.

To help organizations select the most effective brand protection solution providers for their business-specific needs without breaking a sweat and achieve all their long-term business goals, we are glad to present the “Top 10 Brand Protection Consulting/ Services Companies - 2020.”

Top Brand Protection Consulting/ Services Companies

Luminati Networks is a leading data collection platform dedicated to helping businesses gather publicly available online data in an ethical manner. Working with over 10,000 customers, including market leaders from the Fortune 500 list, Luminati provides brands with a transparent view of the internet. The company’s first-of-its-kind data collection automation (DCA) platform specifically for enterprises enables clients to view the internet through various points in its global network just like any typical consumer does each and every day. By scouring the web through the eyes of the consumer, organizations can collect data at scale and gain a real, accurate perspective of how their current and prospective customers are interacting with their brand and with their competitors. This means organizations can now make more informed, faster decisions based on live actionable data

luminati.io

Ansira

Ansira

In a world where it’s never been harder for brands to capture and keep customers, experience is everything. An independent, global marketing agency, Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. The firm’s proprietary solution is a modular, scalable platform purpose-built for brand and channel marketers. That’s why Ansira arms brands and their sales partners with solutions to make those experiences possible: strategy, performance marketing, loyalty marketing, martech consulting and integration, channel partner marketing, and local marketing activation

AppDetex

AppDetex

AppDetex is a global brand protection leader in securing brand’s digital footprint. The firm is full-service brand protection company in the online and mobile brand protection space as well as corporate domain name registration and management services. AppDetex specializes in the areas outside of the company’s firewall to prevent brand infringement and dilution, fraud, and piracy. AppDetex’s strengths include our depth of experience in the brand protection industry and willingness to serve as an extension of the client’s IP team, our nimble approach to software development and the robustness of our solutions

Authentic Vision

Authentic Vision

Authentic Vision provides anti-counterfeiting and authentication technologies designed to protect organization’s investments in product innovation, brand value, and reputation while creating new opportunities to increase trust and engagement with consumers. The firm’s patented holographic fingerprint tag, mobile authentication app, and real-time analytics capabilities protect physical assets from counterfeiting and alert brand and product owners to potential fraudulent activity. Authentic Vision’s anti-counterfeiting and authentication technologies help to minimize lost revenues and mitigate liability due to counterfeits and create new opportunities to engage with consumers through loyalty programs, incentives and future experiences that bridge the digital and physical

Brand Guarde

Brand Guarde

Brand Guarde works with companies who are facing serious threats to their years of hard work at the hands of Counterfeiters, MAP Violators, Gray Market Sellers, and their Competition who is gaining market share on Amazon.com. The firm lives and breathes e-commerce, especially on Amazon, and helping other businesses turn Amazon into a channel of strength for their brand. For many companies this means taking specific steps to protect their content and intellectual property, remove counterfeit sellers, and restrict unauthorized sellers from selling their products on Amazon

Corsearch

Corsearch

For over 60 years, Corsearch has led innovation in trademark clearance and protection solutions, and has appreciated long standing client relationships in 62 countries. The firm created the foundation of this business by being first with game-changing technology, but never losing sight of what matters most. Corsearch is the premier provider of clearance and protection solutions for trademark and brand professionals. Their customers are the top legal practitioners within Fortune 500 corporations, leading global law firms, and branding agencies. The firm empowers its customers with the ability to easily monitor and protect trademarks and brands in an increasingly complex business environment

Holoptica

Holoptica

Holoptica is a consolidation of four companies, all with many years experience of innovation in anti-counterfeiting, brand protection and authentication solutions. Operating in two distinct market segments, government I.D and Brand protection, Holoptica offers a range of technologies for the protection and authentication of documents and merchandise. To combat the ever growing problem of counterfeiting on a global scale Holoptica originates and manufactures a broad range of holographic solutions including foils, labels and microdots. In addition to holography the firm also provides an extensive range of DNA and security paper security solutions

LogoGrab, Ltd.

LogoGrab, Ltd.

More than 84% of online communication is visual. LogoGrab delivers the best technology to monetize and monitor it and allows clients to detect logos and marks at scale in images and videos. The firm provides the leading logo and mark recognition API to monetize and monitor the visual content. LogoGrab delivers the most effective logo detection service, powering leading platforms across multiple industries. These include Social Media Monitoring, Sports Sponsorship Monitoring, Brand Safety & Counterfeit Detection, and Visual Data Monetization. Trusted by the world’s most innovative tech companies, including Veritone, Sprinklr, Crimson Hexagon, eBay, Brandwatch, and Media Monitors

Systech

Systech

These solutions offer brand protection to our customers throughout their supply chains in the pharmaceutical, biotechnology, food and beverage, consumer goods, health and beauty, and distilled spirits industry, and beyond

The Search Monitor

The Search Monitor

The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on paid search, organic search, local search, display ads, mobile, and shopping engines worldwide. The firm provides the most precise data possible through hourly crawling from thousands of global IP addresses, and advanced algorithms. All data are available through easy-to-use web-based reports and automatic alerts that can be customized for the clients vertical. Thousands of interactive agencies, search marketers, and affiliate marketers use The Search Monitor to track ad rank, ad copy, keyword reach, click rates and CPCs, monthly ad spend, market share, trademark use, and affiliate activity